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CONCEPT

Any company can be presented in just 60 seconds.
By limiting the message to 60 seconds, only the most
important aspects of your product or service is shown.,
Each company has its own identity and way of communicating.
Finding the essence of the mission and translate it in to an
original 60 seconds based video is truly a good Videofix.

A Videofix can serve a number of functions. You can use your 60 second video for on your website as an introduction to your online visitors, but you can also use in your presentations as a distinct introduction or as a face-to-face conversation. The videos are made 'audio-proof ', so that the video is even understandable without any audio. For example, when you use your video at a stock exchange or other places where screens or monitors are present in public places (narrowcasting).

TREND

Introduction and instruction videos are very popular. In America in particular the trend is in full swing and every company that is serious about sales or promotion has a video. But what caused the huge increase in the use of online video? Searching for information and filtering is more time consuming and a video makes information accessible and faster to consume. With video the visitor uses more senses simultaneously, making the message consumed richer and therefore easier to remember. The average age of online visitors is over 35 years.

The trend originated from the corporate demand for an addition or enhancement to the standard website. However, we see that companies also use video in all other practical occasions, for example in presentations and exhibitions. According to Forrester Research, watching a video is the next most common web activity after e-mail (96 percent of them use it), instant messaging (37 percent) and games (36 percent).

POSITIVE IMPACT

When you launch an introduction video on your website you help your visitor become instantly acquainted with your company. This can motivate the visitor to further discover your website, or even better, directly contact you or make a purchase . The value of online visitors is often underestimated, with the result that a company does little to the website and a visitor is not made to feel welcome. Companies must realize that every visitor to the website is a specific buyer, and that by addressing the sales process to focus on this the company will win over its competitors. To do this, you must get your Videofix!